OK folks, you all ready for this? (cue “Jazz hands”!). People ask “Why are you changing your logo?” Well, the old logo was something I threw together very early in the morning in January 2015. I found some vector glyphs of sciency stuff, powder and scoop, a scale, and a blender in an effort to try to communicate everything we are. Then Miriam had me put some gray boxes around it all. We decided we needed to have a “for realsies” logo done by a real designer. We went through quite an array of different options before getting it just the way we like it. Personally, I think it communicates what we’re about far better.
So, here you go:
Chris Bair is a technology and computer geek. He became involved in the nutritionally complete "future foods" movement in January 2014, originally with a conventional recipe and later switching to a high fat, low carb "ketogenic" variant on October 2014. In January 2015 he created the recipe for Keto Chow and released it without restriction for anyone to use, at the same time he began mixing the recipe up for people that wanted a finished product and has seen steady growth in the business every month since.