

OK folks, you all ready for this? (cue “Jazz hands”!). People ask “Why are you changing your logo?” Well, the old logo was something I threw together very early in the morning in January 2015. I found some vector glyphs of sciency stuff, powder and scoop, a scale, and a blender in an effort to try to communicate everything we are. Then Miriam had me put some gray boxes around it all. We decided we needed to have a “for realsies” logo done by a real designer. We went through quite an array of different options before getting it just the way we like it. Personally, I think it communicates what we’re about far better.
So, here you go:

Chris Bair created Keto Chow to simplify getting good nutrition for "I just need food" meals, focusing on the best available proteins, vitamins, and minerals to save mental energy for important things. You don't have to be doing keto to use Keto Chow but it does make keto easier. In 2023 Chris created SALTT Electrolytes ('salty') as an alternative to existing electrolytes that contained questionable ingredients, like maltodextrin, and didn't align with what he wanted in an electrolyte supplement. The number 1 best seller is the unflavored Clean Slate.