People doing a keto lifestyle often need to supplement with electrolytes, that’s why we introduced our 4 targeted electrolyte formulas. Unfortunately, there was some confusion as to how people should use them and coming from “Keto Chow,” some people thought they were only for people doing keto. Our electrolytes are for everyone!
We are happy to announce that we have rebranded our electrolyte line under the SALTT line. We also took the opportunity to simplify the sizes being offered, change the serving sizes to better reflect how we expect people to use each one and, most importantly: to change the names to better communicate how and why you should use each of the 4.
The actual formulation (the liquid in each bottle) HAS NOT CHANGED.
Some of the sizes we used to offer have been discontinued and we are still in the process of rolling out the label change to all of the sizes.
So far as the serving sizes go: some of the old packaging had one serving size (the dropper bottles dispense 1mL per dropper, so we thought it was logical to use a 1mL serving on that size) with other sizes having a different serving size. Our intent was to make it simple for people to calculate the electrolytes with multiple droppers full; but it ended up mistakenly leading people to think they should only use 1 dropper. That’s fixed now, with each formula using a more reasonable serving size based on what people are actually likely to use for that formula. This change to the serving sizes has led to some confusion when people compare the amount of sodium or potassium on the old label to the new label and (understandably) ask for clarification. We’d like to re-iterate again that the actual liquid and mineral content has not changed, only the name on the label and the serving sizes. For easy reference, below are the label designs for the old and the new designs.
You can click on the images below to enlarge. In these examples we are using the 120ml dropper bottle on everything but the Minerals: