Keto Chow top flavors – Leaderboard May 2025
It’s time again to look at the most popular Keto Chow flavors! The last time we looked at the top flavors, the new Vanilla Cream, Butterscotch, and Chocolate Malt were the clear winners; and the Fall limited edition flavors were negatively impacted by a late release due to problems getting them on schedule. Because these figures are for the PERCENTAGE of meals sold, something going up always means something else goes down.
For the figures on this leaderboard, we combine all of the meals for each flavor, regardless of the size; so singles or bulk bags are all together in one lump sum. The figures represent 12 months of order data, averaged out by month. You will notice that many of the Limited Edition and the newer flavors are not present, due to the limited sales data we have on them. <– This answers the most popular question we get each time we post the leaderboard, so I’ll repeat it:
You will notice that many of the Limited Edition and the newer flavors are not present, due to the limited sales data we have on them.
For the last 12 months: We continued to see rising popularity in the Vanilla Cream, as well as Chocolate Malt and Pecan Sticky Bun (both are limited edition and only available on a seasonal basis). Some of our most popular flavors (Chocolate, Chocolate Peanut Butter, and Chocolate Toffee) also saw some major gains this time. On the losing side we have a major drop from Irish Cream, which we announced being discontinued along with Mocha and Plain Peanut Butter in our last update. Salted Caramel and Raspberry Cheesecake also saw moderate declines. Interestingly, the fall flavors (which were significantly down last update) rallied late in the season, with some flavors actually gaining in popularity despite the late release.
The CORE flavors (dairy-free with alternative sweeteners) still aren’t doing super well. The lackluster performance of all but the sweetened Chocolate CORE is the reason for our decision to not work on new CORE flavors until they do better (no sense adding more until then!) though many people looking for other flavors use the unflavored CORE (the beef soup base) plus flavored sugar free syrups to make what they are looking for.
Relevant to this discussion is our Flavor Status Page where you can find which flavors are permanent, which are seasonal, and which have been discontinued.
For those with a screen reader, or that just want to look at the data in a tabular format, here you go:
| Rank | Flavor | % 12/24 | % 5/25 | Change |
|---|---|---|---|---|
| 1 | Chocolate | 10.80% | 11.40% | 0.60% |
| 2 | Chocolate Peanut Butter | 8.30% | 8.90% | 0.60% |
| 3 | Chocolate Toffee | 6.90% | 7.50% | 0.60% |
| 4 | Caramel Macchiato | 5.00% | 5.20% | 0.20% |
| 5 | Vanilla Cream | 4.40% | 5.20% | 0.80% |
| 6 | Salted Caramel | 5.00% | 4.70% | -0.30% |
| 7 | Raspberry Cheesecake | 4.80% | 4.50% | -0.30% |
| 8 | Banana | 3.90% | 4.20% | 0.30% |
| 9 | Snickerdoodle | 4.10% | 4.00% | -0.10% |
| 10 | Chocolate Mint | 3.40% | 3.50% | 0.10% |
| 11 | Blueberry Pie | 3.30% | 3.40% | 0.10% |
| 12 | Lemon Meringue | 2.70% | 3.00% | 0.30% |
| 13 | Pistachio | 2.70% | 2.90% | 0.20% |
| 14 | Chocolate Malt | 2.20% | 2.90% | 0.70% |
| 15 | Cookies & Cream | 2.70% | 2.80% | 0.10% |
| 16 | Butterscotch | 2.40% | 2.40% | 0.00% |
| 17 | Orange Cream | 2.40% | 2.30% | -0.10% |
| 18 | Apple Pie | 2.10% | 2.20% | 0.10% |
| 19 | Strawberry Cream | 1.90% | 2.20% | 0.30% |
| 20 | Pumpkin Spice | 2.00% | 1.80% | -0.20% |
| 21 | Chocolate Core (w/Stevia) | 1.60% | 1.80% | 0.20% |
| 22 | Pecan Sticky Bun | 1.20% | 1.70% | 0.50% |
| 23 | Natural Strawberry | 1.60% | 1.50% | -0.10% |
| 24 | Irish Cream | 2.10% | 1.40% | -0.70% |
| 25 | Maple Waffle | 1.30% | 1.40% | 0.10% |
| 26 | Eggnog | 1.00% | 1.30% | 0.30% |
| 27 | Strawberry | 1.20% | 1.20% | 0.00% |
| 28 | Pina Colada | 1.20% | 1.10% | -0.10% |
| 29 | Gingerbread | 0.90% | 0.80% | -0.10% |
| 30 | Chicken Soup | 0.70% | 0.70% | 0.00% |
| 31 | Creamy Tomato Basil | 0.40% | 0.40% | 0.00% |
| 32 | Taco Soup base | 0.50% | 0.40% | -0.10% |
| 33 | Beef Soup base | 0.40% | 0.30% | -0.10% |
| 34 | Vanilla Cream Core (w/Stevia) | 0.40% | 0.30% | -0.10% |
| 35 | Strawberry Cream Core (w/Stevia) | 0.30% | 0.30% | 0.00% |
| 36 | Chocolate Core (Unsweetened) | 0.20% | 0.20% | 0.00% |
| 37 | Vanilla Cream Core (Unsweetened) | 0.20% | 0.20% | 0.00% |
| 38 | Strawberry Cream Core (Unsweetened) | 0.10% | 0.10% | 0.00% |
| 39 | Mocha | 1.80% | 0.00% | -1.80% |
| 40 | Plain Peanut Butter | 2.10% | 0.00% | -2.10% |
Chris Bair is a technology and computer geek. He became involved in the nutritionally complete "future foods" movement in January 2014, originally with a conventional recipe and later switching to a high fat, low carb "ketogenic" variant on October 2014. In January 2015 he created the recipe for Keto Chow and released it without restriction for anyone to use, at the same time he began mixing the recipe up for people that wanted a finished product and has seen steady growth in the business every month since.
