Relatively good article in Men’s Fitness about Keto

Chris Bair created Keto Chow to simplify getting good nutrition for "I just need food" meals, focusing on the best available proteins, vitamins, and minerals to save mental energy for important things. You don't have to be doing keto to use Keto Chow but it does make keto easier. In 2023 Chris created SALTT Electrolytes ('salty') as an alternative to existing electrolytes that contained questionable ingredients, like maltodextrin, and didn't align with what he wanted in an electrolyte supplement. The number 1 best seller is the unflavored Clean Slate.