Chris
Feb 2, 2019 · 19 min read
Keto Chow Taste Test Results
In January 2019, we contracted an independent market research company to conduct a blind taste test of Keto Chow compared to 4 other “Meal Replacement” products designed for a ketogenic diet. It was a very cool experience! Here are the takeaways we discovered:
- In a 3rd party blind taste test, participants were asked to try 5 of the leading Keto Shakes.
- Keto Chow outperformed all of the competitors in appearance, flavor, texture, and overall impression.
- More participants ranked Keto Chow #1 than any other tested brand.
- In fact, participants were significantly more likely to recommend Keto Chow to friends or family than all other tested brands.
How we did the test
All but one of the shakes tested were Chocolate (the outlier only has a single flavor and it’s not chocolate), all were prepared exactly following the manufacturer recommendations on the label to ensure that the test was not biased towards Keto Chow. If Keto Chow wasn’t the best, we wanted to know it – an unfair test would be of no use.
2 of the competitor shakes are designed to give you complete nutrition, somewhat similar to Keto Chow, though one indicates you need 4 per day and the other recommends 5 for complete nutrition; compared to Keto Chow which only requires 3 shakes for complete nutrition. The other two shakes are NOT designed for complete nutrition and are only suitable for occasional meals a few times a week at most.
Of the 5 shakes tested, only Keto Chow has been used in a public experiment as the sole source of food of the creator of the product to prove it is, as claimed, nutritionally complete and viable as an actual MEAL replacement and not simply an occasional snack.
Going into the test, we were a little worried that Keto Chow wouldn’t dominate the test so we performed our own in-house taste test and filmed it.
Well, that was a great result =) Keto Chow was the clear winner!
Participant Demographics
Gender
Age
Marital Status
Employment Status
Education
Total household income
Meal Replacement Use
Gender
| Count | % | |
| Male | 28 | 54% |
| Female | 24 | 46% |
Age
| Count | % | |
| Under 18 [Thank & Terminate] | 0 | 0% |
| 18 to 25 | 4 | 8% |
| 26 to 29 | 5 | 10% |
| 30 to 35 | 2 | 4% |
| 36 to 45 | 11 | 21% |
| 46 to 50 | 9 | 17% |
| 51 to 55 | 7 | 14% |
| 56 to 60 | 5 | 10% |
| 61 to 64 | 4 | 8% |
| 65 to 70 | 5 | 10% |
| More than 70 [Thank & Terminate] | 0 | 0% |
| Average Mean | 46.21 years old | |
| Median | 47.50 years old | |
Marital Status
| Count | % | |
| Married | 47 | 90% |
| Living with Partner | 0 | 0% |
| Single | 3 | 6% |
| Divorced / Separated | 1 | 2% |
| Widowed | 1 | 2% |
Employment Status
| Count | % | |
| Full Time (Working more than 30 hours a week) | 26 | 50% |
| Part Time (Working less than 30 hours a week) | 13 | 25% |
| Homemaker / Stay at Home Parent | 8 | 15% |
| Other (Specify) | 5 | 10% |
| Unemployed / Looking for Work | 0 | 0% |
Education
| Count | % | |
| Less than High School | 0 | 0% |
| High School Graduate | 9 | 17% |
| Some College or Trade School | 11 | 21% |
| College Graduate | 27 | 52% |
| Post-college Graduate | 5 | 10% |
Total household income
| Count | % | |
| Less than $35,000 | 5 | 10% |
| $35,000 to $49,999 | 4 | 8% |
| $50,000 to $59,999 | 4 | 8% |
| $60,000 to $69,999 | 7 | 14% |
| $70,000 to $99,999 | 15 | 29% |
| $100,000 to $124,999 | 10 | 19% |
| $125,000 to $149,999 | 2 | 4% |
| $150,000 or more | 5 | 10% |
Meal Replacement Use
“How often do you consume a meal replacement drink or shake, such as a protein shake? Would you say…”
| Count | % | |
| Never | 8 | 15% |
| Once per Month or Less Often | 14 | 27% |
| A Few Times per Month | 14 | 27% |
| Once per Week | 7 | 14% |
| A Few Times per Week | 3 | 6% |
| Daily | 6 | 12% |
Overall Impression
“What is your overall impression of this meal supplement beverage?”
| Drink A | Drink B | Keto Chow | Drink D | Drink E | ||||||
| Count | % | Count | % | Count | % | Count | % | Count | % | |
| 1 = Very Negative | 6 | 12% | 4 | 8% | 0 | 0% | 14 | 27% | 1 | 2% |
| 2 | 14 | 28% | 9 | 17% | 2 | 4% | 16 | 31% | 3 | 6% |
| 3 | 9 | 18% | 12 | 23% | 4 | 8% | 12 | 23% | 4 | 8% |
| 4 = Neutral | 3 | 6% | 7 | 14% | 6 | 12% | 3 | 6% | 6 | 12% |
| 5 | 11 | 22% | 10 | 19% | 5 | 10% | 3 | 6% | 13 | 25% |
| 6 | 6 | 12% | 9 | 17% | 21 | 41% | 3 | 6% | 17 | 33% |
| 7 = Very Positive | 2 | 4% | 1 | 2% | 13 | 26% | 1 | 2% | 8 | 15% |
| Average Mean | 3.49 | 3.79 | 5.53 | 2.58 | 5.12 | |||||
| Median | 3.00 | 4.00 | 6.00 | 2.00 | 5.00 | |||||
Keto Chow had higher impression scores compared to every drink.
Ratings - complete responses
Drink A Ratings
Drink B ratings
KetoChow Ratings
Drink D Ratings
Drink E Ratings
Ratings - complete responses
Each participant stated why they rated each drink the way they did. Click a tab to read their verbatim responses about each drink.
Drink A Ratings
Rating 1
- Awful taste and after taste
- Bitter taste, bad after taste, texture was okay
- Strong after taste, grainy texture
- Thin texture and bitter, nearly nauseating flavor. *ugh*
- This drink has a funny after taste to it.
- This made me want to throw up. The flavor was disgusting.
Rating 2
- Good color, but I didn’t care for the taste at all. Not a very natural taste / flavor.
- Gritty texture, artificial chocolate flavor with after taste, almost a bitter flavor
- Has a heavy after taste, has a dark color but not the dark flavor to match.
- I didn’t care for the taste at all.
- I didn’t enjoy the flavor or after taste.
- Initially bitter
- It does not have an appealing taste.
- It has a very bitter taste and coated my mouth.
- It tasted like it was made with way too much water.
- It tastes artificial, not at all natural.
- It’s like chocolate milk with low sugar. The after taste is also very strong.
- Strong initial taste and a bit bitter
- The texture is good, but it has a weird bitter/grain taste.
- This drink has more of an after taste. The appearance is splotchy. It’s a little too grainy / chalky. The taste is off.
Rating 3
- I didn’t mind the texture. I did not like the color / look. Not much flavor. A little more sweet would have helped. Tasted like a veggie smoothie.
- I don’t like the flavor.
- It doesn’t taste bad, but has very little flavor. It does have an after taste. I could drink it if I had to, but would not seek it out.
- It has a pleasant chocolate flavor at first, but a bitter after taste. It has a bit of a chalky taste / texture.
- It has a strange flavor and appearance, even after swirling.
- It is a strange flavor that might be chocolate. The color is nice and thickness is not too much. If the color of the drink did not appear to be chocolate, I would not know the flavor – if chocolate or something else like a chocolate/coffee mix.
- It seemed to have an after taste that reminded me of a freshly painted room.
- No instant flavor
- Too much cocoa flavor that drowns every other aspect
Rating 4
- Initially it has a good taste, but not a pleasant after taste! I could drink it, if needed, but wouldn’t enjoy it.
- It tastes kind of watered down, but it is tolerable. I like the texture, but it tastes like chocolate milk that was frozen and thawed out.
- Similar to other drinks, nothing outstanding
Rating 5
- A little harsh tasting to me
- I like the chocolate flavor and the texture, but it tastes more artificial than the other supplement drinks I’ve had.
- I liked the chocolate flavor, it left a bitter taste in my mouth and was a little watery.
- It has a smooth texture that I like. I think the sweetness is just right, but the flavor isn’t very good. It tasted watered down.
- It tasted just okay, but not great.
- It tastes okay, the texture is good.
- Slightly bitter after taste, chalky on the tongue
- Tasted good, less healthy tasting for some reason
- The first sip I was not impressed with the flavor. After a larger sip, the flavor was more pleasant. It tastes like a Popsicle stick inside a Fudgesicle.
- The flavor was good and it has a very good appeal factor for a drink. Its texture was like pudding, though (too thick).
- The taste and texture are positive. The chocolate flavor made the drink enjoyable.
Rating 6
- Good flavor, a little water in consistency
- Good flavor, but has a bitter after taste. It could be a little sweeter.
- Had a good chocolate taste
- Has a rich chocolate flavor I enjoy, but the mixture is a little gritty.
- Liked the thick texture, loved the looks, tasted good
- Taste was good, pretty much like chocolate milk, has a little after taste of slight bitter
Rating 7
- Normally I don’t like chocolate, but it was surprisingly good.
- Tastes good – chocolate, smooth texture
Wouldn’t Say
- Watery and unimpressive, no real positive characteristics
Drink B ratings
Rating 1
- I did not care for the flavor at all. It reminds me of bad powdered milk. I would not drink this one. The texture was fine, but I prefer it thicker.
- I did not like the flavor at all. There was a leftover after taste.
- It tasted like diluted, artificially-sweetened milk.
- Pale color, taste was dull, and no sweetness at all. I would have preferred skim milk to this flavor.
Rating 2
- Artificial taste, texture is funny – chalky, the coconut flavor didn’t taste that great even though I normally love coconut, wouldn’t buy this again
- I did not like the taste, and it does not look creamy or smooth.
- I like the coconut flavor, but the vanilla addition seemed weird. That wasn’t the biggest detractor, though – by far the biggest issues are it is too thin and watery.
- It feels too thin in my mouth, almost like skim milk. It’s hard to tell what flavor it is going for. It’s not something I would choose. It’s almost like medicine.
- It needs more flavor and is not sweet enough. Also, it left a bitter taste.
- It tastes like coconut. I’m not fond of coconut.
- Other than the coconut flavoring, it tastes very watery and bland.
- The texture is a little slimy. The flavor is a little bland and almost has a salty flavor to it. It leaves a woody after taste.
- This drink has an off taste. It is not a taste I like and it is a bit on the thinner side.
Rating 3
- After taste was not good
- I didn’t like the taste.
- I don’t care for the flavor. I don’t care for the after taste.
- I don’t like the color or flavor. It is not yummy.
- I would prefer a more defined flavor, and possibly more sweetness. This tasted bland / chalky and not vanilla-y as I expected.
- Initially overpowering taste
- It reminds me a lot of milk with vanilla protein. I’m personally not a fan of dairy. It has a weird after taste.
- It tasted unpleasant, but not bad.
- It wasn’t bad, but it was too sweet and the flavor felt cheap.
- Its flavor reminds me of hot cereal, like Cream of Wheat or cornmeal, but it’s not sweet at all.
- There is a very prominent flavor that stands out. It is kind of an odd taste. It’s not a great after taste.
Rating 4
- Has after taste I don’t like
- I just did not like the taste.
- I neither liked it nor disliked this one. However, vanilla is not my favorite flavor.
- Kind of watery and tastes like coconut very strongly
- Okay taste, good texture
- Overly sweet, not subtle, strange greenish-white color
- The taste is better than others – vanilla coconut? It is harder to cover up additives in a white-based drink than a brown one.
Rating 5
- Good flavor – some sort of spice I can’t make out. It gives it a little more interesting flavor.
- I liked it but am puzzled by its distinct flavor. I noticed in spite of swirling it several times, it still ‘sank’ – residue at the bottom.
- I liked the flavor, however it may have overpowering flavor if I were to have a whole drink.
- I liked the texture and part of the taste, but there was a definite lack of sweetness.
- I was very surprised by the consistency and flavor of the drink given the appearance of the beverage.
- It has a good flavor, but a strange after taste.
- It is a nicely light texture, but a chai flavor that I like.
- It tasted good to me.
- Smooth texture, has a chai or cinnamon flavor and vanilla.
- The drink has a smooth texture and a good flavor.
Rating 6
- Good flavor, not great appearance, a little bit dusty texture
- I feel it has a smooth, appealing flavor.
- I like the coconut flavor. It was perfectly sweet. It’s very surprisingly good.
- I liked the mild flavor, no after taste, lightly coconuty, if it is not sweetened with sugar I would buy this
- I liked this drink’s nutty milk flavor. The texture is a little thin. I also like the light color.
- Pleasant flavor – I liked the coconut flavor – and a smooth texture.
- Pleasant vanilla flavor that is not too strong, light color and thin consistency that does not feel heavy or fattening.
- Taste is good, no after taste, texture is good, could be a little sweeter
- Tasted good, decent texture, sweet, not too sweet
Rating 7
- Nice nutty flavor, not too sweet
KetoChow Ratings
Rating 1 – no responses
Rating 2
- It has a chalky texture and an unpleasant taste.
- This drink tastes thicker than I like for supplements.
Rating 3
- The flavor wasn’t very good – I was confused about what the flavor was supposed to be.
- Too thick, like drinking pudding
- Very thick, after taste is metallic, texture was good, initial flavor was okay
Rating 4
- Creamy texture and smooth flavor, but the flavor is pretty weak – it tastes somewhat like powdered milk.
- I can’t say that I like or dislike this one. It’s manageable to drink, kind of tastes like root beer / cream soda.
- I don’t love it nor hate it. I like how thick the drink is, but it does have an almost salty flavor at first.
- I don’t really like how thick the drink is. The initial taste is good, but there is an artificial after taste.
- I like the thickness – reminds me more of a chocolate shake. It lacks a strong cocoa flavor. It could be a bit sweeter.
- Not much flavor, but I do like the look. It looks like a Wendy’s Frosty.
Rating 5
- Creamy and thick but not gritty, pleasant chocolate flavor, tastes fattening
- I like the taste and the look. It is just a little on the thick side for me.
- It kind of tastes like melted chocolate ice cream.
- It’s a little thick but has a more creamy flavor.
- Liked the flavor, kind of thick texture
Rating 6
- Good first impression, nice after-taste
- Good taste, a little thick
- I like the almost malt flavor. No odd tastes. It reminds me of Ovaltine.
- I liked the flavor, texture, and color. It needed more sweetness.
- I liked the taste of this drink. It was very creamy. It reminded me of cocoa with milk. I would look forward to drinking this.
- I liked the thick texture, I may drink slower. The flavor was good.
- It has a creamy smooth feeling and no aftertaste.
- It has the appearance of a chocolate shake and consistency of a shake, as well. Its flavor was very smooth and there was no gritty or after taste.
- It reminds me of a chocolate milkshake. I really like the thickness of the texture.
- It tasted good and had about the right sweetness and texture.
- It was as good as [Drink A], good flavor and color, no after taste, best overall taste and texture, my #1 pick
- Much thicker and much more natural tasting; I wanted more, it was very satisfying.
- Not too thick and syrupy, but very chocolate-like.
- Smooth, good taste
- Smooth, tasted great, and was thick but not too thick
- The chocolate flavor dominates. There is no major after taste. It’s not overly thick.
- This drink has a creamy taste and texture. My mouth salivated a lot, and produced a pleasant after taste.
- This drink has the perfect texture, it looks and smells good. It is a little too sweet.
- This drink looks better and tastes better. The color and consistency are better. There appears to be more air in this, like a milk shake from a machine. This drink was the best of the five.
- Very light chocolatey flavor, usually chocolate drinks are metallic tasting. This is not at all.
- Very, very sweet
Rating 7
- Creamy chocolatey taste and good texture
- Good flavor; I like that it’s thicker, so I am sure it’s more filling or leaves a feeling of fullness.
- Good thickness, flavor, and taste. No bitter after taste or strange flavor.
- Great chocolate / marshmallow flavor
- Initial taste was good and no after taste. I liked the ‘creamy’ taste.
- It doesn’t taste like a supplement, it tastes like something more similar to ice cream.
- It tastes a lot like creamy chocolate milk. I love the texture and creaminess. The flavor is very good.
- It was a nice, smooth texture with a pleasant but not overpowering flavor. I do tend to like things sweeter than average, but I actually liked the limited sweetness.
- Rich, creamy, chocolatey, fluffy, doesn’t taste like a meal replacement at all
- Similar to a milk shake
- The chocolate / banana taste is very enjoyable. The texture is smooth and also offers the right amount of thickness.
- The texture is very creamy which is nice. The flavor is spot on, but is just a little too sweet. It looks very appetizing.
- Very good flavor and no strange after taste, tastes kind of like a milk shake
Wouldn’t Say
- Thick and creamy, might be a bit too sweet
Drink D Ratings
Rating 1
- Almost flavorless, chalky, tastes more like mud
- Bad texture in mouth
- Bitter taste, strange color, grainy texture
- Did not like it, gritty
- It has a strong flavor. The texture was very rough and sand-like. It has a strong after taste and unpleasant smell.
- It was bitter, not much flavor, and tasted like cardboard.
- Not a great flavor, tasted very grass-like
- Sand-like texture once it hits the mouth, looks like chocolate milk or milkshake but doesn’t taste anything like chocolate, sour after taste
- Tasted so chalky, left the chalk feel in my mouth, couldn’t taste anything except for the taste of chalk
- The drink is very gritty.
- The taste is not good, the texture is grainy.
- The texture was very chalky.
- This drink has a chalky flavored texture.
- Very chalky taste, does not look very appealing, leaves a chalky after taste, flavor is not great, needs to be sweeter
Rating 2
- I did not like the flavor, a little chalky, color looks like chocolate milk – that’s not a bad thing
- I really didn’t care for this one at all.
- It tasted bad, like sticks.
- It tasted chalky and gross. No flavor.
- It tastes grainy. It has an odd taste that I can’t quite place. Something is added.
- It’s gritty and the taste is too strong.
- Quite gritty, also the chocolate flavor comes too late. It has a too natural ‘hay’ or farm flavor.
- Strong taste
- Tasted a little grainy
- Tastes kind of woody
- The drink is way too chalky. It has too much artificial ‘diet’ sweetener taste.
- The flavor is distasteful. It has a grainy texture. It makes my stomach turn by simply tasting it.
- This drink’s texture is very chalky, with a sour – almost spoiled – taste.
- Too grainy
- Too much gritty and nutty texture and taste. Aroma too strong – a nutty, woody smell.
- Very unpleasant taste, after taste, and texture
Rating 3
- Chalk-like taste
- Chalky
- Gritty, thick, and chocolate flavor is not good
- I did not like the flavor, but consistency seems even.
- I didn’t really like it. It’s not sweet enough.
- I liked the smell, but it’s gritty and the chocolatey smell doesn’t translate to tasting good.
- It tasted chocolatey, but too chalky.
- More watered down tasting, less desirable texture and appearance
- The consistency of the drink was good, but it had a really artificial after taste.
- The drink has an okay taste. However, it has a chalky texture that leaves a bad after taste.
- Very chalky after taste
- Very gritty, flavor isn’t awful but could be improved
Rating 4
- Okay, but too chalky / gritty, too much chocolate
- This one has a gritty feeling left in the back of my throat. It has a unique and surprising flavor that isn’t recognizable.
- This one has a very chalky taste and texture. It does not have a lot of flavor. It does not have any after taste. I could drink it, but would not desire to.
Rating 5
- Has a slight chocolate flavor, but leaves a gritty film over my teeth.
- It tastes like a Fudgesicle, which I like. It is a little too strong and I don’t like the texture.
- It’s a bit more nutty than I think I’d like for a drink. Good chocolate flavor, not too much.
Rating 6
- Good flavor and consistency, but it leaves a little dusty after taste.
- I wish it had been a little bit sweeter.
- It has a nice, creamy, chocolate taste, but is a little gritty.
Rating 7
- It looks smooth and has a good color.
Drink E Ratings
Rating 1
- This drink is thin and bitter. It tastes more like medicine than food.
Rating 2
- After taste unpleasant, not too flavorful
- Bitter, artificial taste, no after taste, texture was okay
- It tasted more like generic chocolate milk and not a meal replacement shake. It’s not satisfying in appearance, taste, or texture.
Rating 3
- It did not look smooth or mixed well.
- It has some kind of after taste. It is really thin, about the texture of milk. It’s tolerable, but I wouldn’t search it out.
- The flavor is artificial and not appealing.
- This drink doesn’t stay blended very well. The appearance is almost that it has floaters on the surface.
Rating 4
- Bland, but not bad tasting. Not too viscous.
- Chocolate is always good, but it tastes somewhat chalky.
- It definitely is supposed to be chocolate, but has almost no flavor.
- It tastes like I would expect a meal replacement to taste. It’s very generic and artificial.
- This drink left an after taste that was unpleasant.
- Too liquidy, which makes the flavor too weak.
Rating 5
- Flavor was good, seems a little watery, and doesn’t seem to have any different taste
- Good texture, pretty good taste
- I love the taste of chocolate and am not very picky.
- It is an enjoyably taste / flavor, but tastes watered down.
- It is very chocolatey, almost too chocolatey.
- It smells good and then right after there is a bit of an after taste?
- It tastes closer to Nesquik than a protein drink. It was a bit chalky, but had good flavor.
- It tastes like SlimFast or other meal replacements I’ve had.
- Not quite sweet enough
- Tasted good
- Tastes like chocolate milk – a familiar flavor
- The first sip seemed to have an odd taste / after taste, but subsequent sips were good with no weird tastes.
Rating 6
- A nice milk chocolate drink that is thinner and does not feel fattening, but preserves a creamy flavor.
- Good taste, went down smoothly
- I loved everything except the texture. I wish it had been thicker.
- I really liked this one.
- It had a fairly natural chocolate taste to me.
- It has a good flavor and texture.
- It has no after taste and goes down easy. I could heat this up and it would be a nice hot cocoa.
- It reminds me a lot of Nesquik chocolate milk. It’s pretty smooth and doesn’t have an after taste.
- It reminds me of chocolate milk. It is thinner than milk and very sweet.
- It’s a smooth, soft texture. It’s not thick and grainy. It tastes natural, but creamy.
- It’s similar to [Keto Chow], a little thinner, but good chocolatey taste.
- Nice smooth chocolate flavor, not too much or too little. Good medium color to drink.
- No overcoming alternative taste, this was smooth and sweet.
- The flavor and texture are both good, no bad after taste.
- The flavor is a bit weak, but good. The sweetness is pretty spot on. There is no after taste. The texture is a little watery, but good.
- The taste and texture are smooth, good similar taste to chocolate milk which made it familiar and tasty.
- Very smooth taste
Rating 7
- Good flavor
- I liked it a lot.
- It tasted chocolatey and sweet, not chalky like some.
- It was light and tasted like chocolate milk. Nice texture.
- Nice chocolatey flavor, a little sweeter than others but not too sweet
- No bitter after taste, appealing to look at with color and consistency
- Strange after taste, but is very faint.
- The flavor was very pleasant and it tasted more like chocolate milk versus a ‘replacement’ drink. It had a great consistency. No after taste.
Sweetness Comparison
Appearance Comparison
Flavor Comparison
Texture Comparison
Flavor, Natural vs. Artificial
Sweetness, Natural vs. Artificial
Sweetness Comparison
| Drink A | Drink B | Keto Chow | Drink D | Drink E | ||||||
| Count | % | Count | % | Count | % | Count | % | Count | % | |
| 1 = Very Negative | 6 | 12% | 4 | 8% | 0 | 0% | 14 | 27% | 1 | 2% |
| 2 | 14 | 28% | 9 | 17% | 2 | 4% | 16 | 31% | 3 | 6% |
| 3 | 9 | 18% | 12 | 23% | 4 | 8% | 12 | 23% | 4 | 8% |
| 4 = Neutral | 3 | 6% | 7 | 14% | 6 | 12% | 3 | 6% | 6 | 12% |
| 5 | 11 | 22% | 10 | 19% | 5 | 10% | 3 | 6% | 13 | 25% |
| 6 | 6 | 12% | 9 | 17% | 21 | 41% | 3 | 6% | 17 | 33% |
| 7 = Very Positive | 2 | 4% | 1 | 2% | 13 | 26% | 1 | 2% | 8 | 15% |
| Average Mean | 3.49 | 3.79 | 5.53 | 2.58 | 5.12 | |||||
| Median | 3.00 | 4.00 | 6.00 | 2.00 | 5.00 | |||||
As a very subjective test, it’s difficult to hit the “just right” 4 of the sweetness comparison. With a score of 5.53, Keto Chow is a little on the sweeter side than many of the participants would prefer, though not by much.
Appearance Comparison
| Appearance | Drink A | Drink B | Keto Chow | Drink D | Drink E | |||||
| Count | % | Count | % | Count | % | Count | % | Count | % | |
| 1 = Not at all Appealing | 2 | 4% | 2 | 4% | 0 | 0% | 1 | 2% | 0 | 0% |
| 2 | 3 | 6% | 9 | 17% | 0 | 0% | 7 | 14% | 3 | 6% |
| 3 | 7 | 14% | 10 | 19% | 0 | 0% | 3 | 6% | 2 | 4% |
| 4 = Neutral | 15 | 29% | 12 | 23% | 5 | 10% | 10 | 19% | 13 | 25% |
| 5 | 7 | 14% | 9 | 17% | 8 | 15% | 13 | 25% | 7 | 14% |
| 6 | 12 | 23% | 7 | 14% | 17 | 33% | 11 | 21% | 15 | 29% |
| 7 = Very Appealing | 6 | 12% | 3 | 6% | 22 | 42% | 7 | 14% | 12 | 23% |
| Average Mean | 4.58 | 3.96 | 6.08 | 4.69 | 5.25 | |||||
| Median | 4.00 | 4.00 | 6.00 | 5.00 | 6.00 | |||||
Keto Chow had a statistically significantly higher appearance rating than every other drink.
Flavor Comparison
Flavor Drink A Drink B Keto Chow Drink D Drink E Count % Count % Count % Count % Count % 1 = I Did NOT Like it at All 14 27% 4 8% 1 2% 18 35% 3 6% 2 8 15% 11 21% 1 2% 15 29% 4 8% 3 11 21% 11 21% 4 8% 9 17% 5 10% 4 = Neutral 2 4% 5 10% 4 8% 3 6% 4 8% 5 8 15% 8 15% 7 14% 5 10% 7 14% 6 6 12% 7 14% 19 37% 2 4% 17 33% 7 = I Liked it a Lot 3 6% 6 12% 15 29% 0 0% 11 22% Average Mean 3.23 3.90 5.59 2.38 5.02 Median 3.00 3.50 6.00 2.00 6.00 Keto Chow had a higher rated flavor than every other drink.
Texture Comparison
| Texture | Drink A | Drink B | Keto Chow | Drink D | Drink E | |||||
| Count | % | Count | % | Count | % | Count | % | Count | % | |
| 1 = I Did NOT Like it at All | 3 | 6% | 3 | 6% | 1 | 2% | 20 | 39% | 0 | 0% |
| 2 | 1 | 2% | 5 | 10% | 2 | 4% | 14 | 27% | 3 | 6% |
| 3 | 8 | 15% | 5 | 10% | 4 | 8% | 9 | 17% | 5 | 10% |
| 4 = Neutral | 11 | 21% | 10 | 19% | 1 | 2% | 2 | 4% | 4 | 8% |
| 5 | 16 | 31% | 8 | 15% | 5 | 10% | 4 | 8% | 9 | 17% |
| 6 | 7 | 14% | 12 | 23% | 15 | 29% | 1 | 2% | 19 | 37% |
| 7 = I Liked it a Lot | 6 | 12% | 9 | 17% | 24 | 46% | 2 | 4% | 12 | 23% |
| Average Mean | 4.56 | 4.67 | 5.85 | 2.37 | 5.38 | |||||
| Median | 5.00 | 5.00 | 6.00 | 2.00 | 6.00 | |||||
According to taste testers, Keto Chow had a better texture than every other drink.
Flavor, Natural vs. Artificial
“Overall, would you say the drink has a natural or an artificial FLAVOR?”
| Drink A | Drink B | Keto Chow | Drink D | Drink E | ||||||
| Count | % | Count | % | Count | % | Count | % | Count | % | |
| Natural | 19 | 37% | 26 | 50% | 32 | 62% | 15 | 29% | 26 | 50% |
| Artificial | 31 | 60% | 22 | 42% | 19 | 37% | 35 | 69% | 26 | 50% |
| Other (Please specify) | 2 | 4% | 4 | 8% | 1 | 2% | 1 | 2% | 0 | 0% |
When asked if the drink has a natural or an artificial flavor, Keto Chow (62%) had a higher proportion answer “natural” compared to all other drinks.
“Other” Responses:
Drink A
- Both qualities tasted
- Cardboard
Drink B
- It seems soy flavored.
- No flavor – dull
- The coconut and vanilla seem to not mix – individually they seem natural, but together something seems off.
- What little flavor it had seemed artificial.
Keto Chow
- In between, a little of both.
Drink D
- Without knowing what is in it, it makes it hard to tell about natural, but it does not have artificial sweetener taste.
Drink E
- (no “other” responses)
Sweetness, Natural vs. Artificial
“Overall, would you say the drink has a natural or an artificial SWEETNESS?”
| Drink A | Drink B | Keto Chow | Drink D | Drink E | ||||||
| Count | % | Count | % | Count | % | Count | % | Count | % | |
| Natural | 19 | 37% | 30 | 58% | 37 | 71% | 20 | 39% | 27 | 52% |
| Artificial | 32 | 62% | 21 | 40% | 15 | 29% | 29 | 56% | 25 | 48% |
| Other (Please specify) | 1 | 2% | 1 | 2% | 0 | 0% | 3 | 6% | 0 | 0% |
- The Chocolate shake tested for Drink A uses a blend of Monk Fruit, Erythritol, and Stevia.
- The shake for Drink B uses Monk Fruit, Stevia and a small amount of dried honey.
- The Chocolate shake tested for Keto Chow uses 0.08g of pure sucralose.
- The Chocolate shake tested for Drink D uses Monk Fruit.
- The Chocolate shake tested for Drink E uses Erythritol and Stevia.
71% of taste testers said Keto Chow (which uses sucralose) had a “natural” sweetness compared to the other shakes which only use so-called “natural” sweeteners. This coincides with our own experience and is the reason Keto Chow uses sucralose for most flavors. There is a more in-depth discussion on this subject here.
“Other” Responses
Drink A
- The sweetness is drowned by the cocoa flavor.
Drink B
- No sweetness
Keto Chow
- no “other” responses recorded
Drink D
- It wasn’t sweet.
- Not sweet at all
- There is so little sweetness – I cannot tell.
Drink E
- no “other” responses recorded
“NPS” – Likelihood to recommend to family or friends
“How likely would you be to recommend this drink to a friend or family member?”
| Drink A | Drink B | Keto Chow | Drink D | Drink E | ||||||
| Count | % | Count | % | Count | % | Count | % | Count | % | |
| 0 = Not at all Likely | 8 | 15% | 7 | 14% | 1 | 2% | 14 | 27% | 1 | 2% |
| 1 | 5 | 10% | 3 | 6% | 0 | 0% | 11 | 21% | 1 | 2% |
| 2 | 7 | 14% | 5 | 10% | 2 | 4% | 8 | 15% | 5 | 10% |
| 3 | 7 | 14% | 8 | 15% | 1 | 2% | 9 | 17% | 3 | 6% |
| 4 | 6 | 12% | 6 | 12% | 4 | 8% | 4 | 8% | 3 | 6% |
| 5 | 7 | 14% | 6 | 12% | 4 | 8% | 2 | 4% | 6 | 12% |
| 6 | 4 | 8% | 6 | 12% | 3 | 6% | 0 | 0% | 5 | 10% |
| 7 | 0 | 0% | 3 | 6% | 7 | 14% | 2 | 4% | 7 | 14% |
| 8 | 5 | 10% | 2 | 4% | 12 | 23% | 1 | 2% | 7 | 14% |
| 9 | 2 | 4% | 5 | 10% | 9 | 17% | 1 | 2% | 11 | 21% |
| 10 = Very Likely | 1 | 2% | 1 | 2% | 9 | 17% | 0 | 0% | 3 | 6% |
| Average Mean | 3.67 | 4.21 | 7.25 | 2.13 | 6.27 | |||||
| Median | 3.00 | 4.00 | 8.00 | 2.00 | 7.00 | |||||
Keto Chow had a statistically significantly higher average than any other company when it came to participants’ likelihood to recommend the drinks to a friend or family member.
NPS: The Net Promoter Score is an industry standard metric based off the following formula:
((Proportion Answering 9 or 10)-(Proportion Answering 0-6))*100
Those answering 9 or 10 are considered Supporters and those answering 0 through 6 are Detractors, so the Net Promoter Score serves as a way of determining the relative proportion of people who will be promoting a product. The table below contains all of the Net Promoter Scores for each drink that was part of the test. As can be seen, Keto Chow is the only product with a positive Net Promoter Score according to the above formula.
| Drink | Drink A | Drink B | Keto Chow | Drink D | Drink E |
| Net Promoter Score | -78.85 | -67.31 | 5.77 | -90.39 | -19.23 |
Stack Ranking
“Write the number of the drink you preferred the MOST next to Rank #1, then write the number of the drink you preferred SECOND MOST next to Rank #2, and so forth until you have ranked all 5 drinks. The number of the drink you preferred the LEAST should be written next to Rank #5.”
| Rank 1 | Rank 2 | Rank 3 | Rank 4 | Rank 5 | Avg. Rank | Rank Score | |
| Drink A | 2 | 7 | 14 | 19 | 9 | 3.51 | 127 |
| Drink B | 3 | 11 | 11 | 13 | 13 | 3.43 | 131 |
| Keto Chow | 30 | 11 | 9 | 1 | 0 | 1.63 | 223 |
| Drink D | 0 | 2 | 7 | 14 | 28 | 4.33 | 85 |
| Drink E | 16 | 20 | 10 | 4 | 1 | 2.10 | 199 |
Keto Chow had a higher ranking across testers than every other drink.
President
Chris Bair is a technology and computer geek. He became involved in the nutritionally complete "future foods" movement in January 2014, originally with a conventional recipe and later switching to a high fat, low carb "ketogenic" variant on October 2014. In January 2015 he created the recipe for Keto Chow and released it without restriction for anyone to use, at the same time he began mixing the recipe up for people that wanted a finished product and has seen steady growth in the business every month since.
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